La Via del Tè is the story of a family begun in September 1961 by Alfredo Carrai with his wife Lalla and carried on today with their children and grandchildren.
Alfredo, fascinated by the world of tea, accepted the challenge of introducing the culture of this drink at that time almost unknown in Italy. The desire to deepen the culture of tea leads him to make numerous trips in search of the rarest teas and the best teas harvested. Alfredo's first trips to China seem like pages of an adventure book.
After more than Sixty years, La Via de Tè is still a family business still animated by the same passion of its beginnings. From the import of the best harvests from the countries of origin to the creation of the blends and collections, carried out a balance between innovation and the love for details of the Florentine artisan tradition.