Dear All,

On the occasion of the 60th anniversary of our company, we take the opportunity to offer our sincere thanks in our name and in the name of our family.

In long-ago 1961, my wife Amelia and I decided to embark upon the adventure that eventually became "La Via del Tè".

It was the era in which all of Italy looked to reconstruct what was destroyed during the war: we were coming out of a “pandemic” far greater than that which we are facing now.

We were young, filled with desire to accomplish something and a passion for tea that has built throughout the years and which allowed us to introduce this fascinating drink in our country, and to our amazement, also abroad.

Today, together with our children, we continue this adventure with the same courage and passion.

We wish for all of you to be able to live your life’s work with the same enthusiasm.

Alfredo and Amelia Carrai

La Via del Tè is a family story that began sixty years ago in September by Alfredo Carrai with his wife Amelia and carried on today, together with their children and grandchildren. With the words of our founders, we wish to thank you and celebrate this achieved together.

  • 1961

    Alfredo Carrai founds the company SNAKE TEA. They begin importing tea from Sri Lanka

  • 1965

    The company changes its name to SNAK

  • 1976

    Alfredo takes his first trip to China, begins to import tea and porcelain teaware

  • 1986

    Leonardo becomes the first of Alfredo and Lalla’s children to join the company

  • 1992

    The first Japanese imports arrive, introducing Matcha, Sencha and Gyokuro tea

  • 1996

    La Via del Tè is born with the launch of Classic, under the new brand name

  • 1997

    The first La Via del Tè monobrand store opens in Florence

  • 2004

    La Via del Tè launches Filtrofoglia, a full-leaf tea in a transparent, biodegradable bag

  • 2007

    The brand exports its first products abroad

  • 2012

    The oldest grandchildren enter the company, the Firenze collection launches

  • 2016

    The first store outside of Florence opens in Turin

  • 2018

    A new store in Milan is inaugurated in the Brera district

  • 2021

    La Via del Tè celebrates its 60th anniversary and the blend Anniversario is created from tea cultivated in Italy

Read La Via del Tè’s story as told by Alfredo and Lalla Carrai